The Alona Decade is a standout when it comes to her music, brand and business.
What music do you have in the works right now?
I’m always working on new music. Right now, everything I’m working on is for my second album which will be released later this year. I wanted to focus on doing more callabs in 2021 since my first project was purposely all me with no features, and I have a song dropping in July that I co-wrote with my cousin, Mann. It’s definitely new-school R&B vibes and a straight up summer bop. But until that drops, my newest single ’The Memories’ is out on all streaming platforms. I released it in April and the response has been crazy! Everybody loves the video too! I love creatively directing all my visuals but this one has been the best one yet!
How can we stream it?
Streaming my music is super easy because it’s anywhere and everywhere people get their music - Spotify, Apple Music, TikTok, Instagram, YouTube Music, Deezer, Soundcloud, Tidal etc. But here is the link to listen to The Memories on Spotify and watch the video on YouTube. My album, ‘Indecisive’ is on all streaming platforms as well and while listening to it, listeners receive a sultry and sensual musical experience that leads to reflection, turn-up, acceptance, and praise all at once.
How would you describe your music?
If Sade and Jill Scott had a baby, it would be me! When you listen to my music you get old-school R&B vibes with a new-school play on words. I emphasize having perfectly falsetto background vocals and ad libs as it brings beautiful, passionate and vulnerability to my lyrics. And I don’t know if falsetto is a word, but if it’s not I just made it one!
What does a day look like for you?
Everyday for me is different. Managing my brand and business requires a routine where I space out tasks over the week. But every morning is pretty much the same. I try to wake up at 7 am (key word “try”), I read my devotional, pray, practice guitar, clear my email and head to the gym. Mondays, I meal prep for the week and take care of bills, schedule any appointments and plan the rest of the week. Tuesdays and Wednesdays, I invest time into creating content for both my Instagram and Facebook pages, and watch masterclasses from my business coach. I also try to schedule most Zoom calls on these days. Thursdays are reserved for recording in the studio and on Friday, I try to catch up on anything I missed during the week along with checking to see how I’m doing with my yearly business plan.
Do you ever feel guilty for taking a day off?
All the time! I rarely ever take a break but when I do it’s typically when I’m traveling which I do every other month. Sometimes I’m only gone for a weekend and other times I can be gone for weeks. Whenever I’m away for longer than 3 days, I take work with me. But my hubby surprises me with getaways all the time and he hates when I work too much and overwhelms me on our trips so he sets a limit on the amount of time I can spend working. It’s for my own good because if it was up to me, I’d probably work from sun up to sun down everyday.
Anything unreleased that you want to release but don't feel it's ready?
Everything that I’m working on right now would fit under this category. I have so many songs that are half-finished and that’s because I like to work on tracks in the order that I recorded them. So I have music that I started working on last November that I’m getting mixed and mastered now. The stuff that I’m recording now won’t be mixed and mastered for a few months. I work like this. It helps me fill out the story I want to tell with the project. Once I have the concept of it, any song that doesn’t work with it goes on pause and I focus on creating specifically for the purpose I want the album to serve.
Where can our audience follow you?
First, I’d like to say thank you for the interview! I really appreciate the opportunity!
Your audience can find me on Instagram and Facebook @thealonadecade. I document my daily life in my stories and share more of my journey as an artist on my feed. They can also subscribe to my Youtube channel under, The Alona Decade. Follow me on Twitter, @alonadecade. I recently amped up my presence on Twitter because the conversations just feel a little more genuine and I get to nerd out a little more.
You can also follow my merch, @oakienaturals and purchase at thealonadecade.com/merch. I didn’t want my merchandise to be typical logo t-shirts and hats. So, because I began taking music more seriously while simultaneously loc’ing my hair, I developed a line of merch geared toward locs. Alona means strong as oak with God, in Hebrew so I named my merch Oakie Naturals. On this page, I share loc drip, loc tips and debunk loc myths for those who prefer to self-maintain their locs at home.
Here are the links that I’d like to promote:
My Spotify Link
Indecisive Album Link on Spotify